Another surprising video result: Beth Anne found a tutorial video she created for her and Sarah's now-defunct Mommy blog on making cappuccinos at home with a frother. That video has almost 5,000 views on it! Again, this video wasn't promoted in any way, it just sits on their Mommy blog which gets about 10-20 hits per day… so it's essentially dead. The video is getting viewed because it's ranking for keyword phrases on Google and YouTube.
Pinterest is a great way to market your products, especially on Etsy. Pinterest is a very visual platform and having beautiful pictures of your product in pins is a great way to get some clicks to your shop and products that will hopefully convert into sales! Word of mouth is great too! Tell friends, family, and it’s a good idea to whip up some business cards for your Etsy shop that you can hand out to people you meet if it comes up in conversation.
The real kick in the backside came as I approached the middle of the year. I was getting closer and closer to the Fall season - a time when I knew that I had two big trips coming up - one to Europe and one to the States. I'm a traveling girl. I get on the plane at least once a year. However, this time, I was ready to write a slightly different story for myself. I was ready to feel differently about myself. I had a picture in my mind and in it, I was sitting in a cafe in Paris drinking a latte and feeling successful, feeling at peace because I had a business that was making money even while I was on vacation.
You can use your regular weight printer paper! Really! The idea of a printable is that it’s artwork that might be temporary or easy to switch out for something new. However, if you’ve fallen in love with one of my printables (aw, shucks!) and would like a more permanent piece of art, I recommend photo paper (matte), cardstock, premium (heavyweight) paper or archival paper. Make sure to check your printer settings and adjust the paper accordingly so it will not get stuck inside your printer. This is especially true for thicker paper.