If something is a HUGE seller for you and it is not evergreen, then for sure it is worth updating frequently yourself or by hiring a Virtual Assistant to help. I am not saying you should make everything evergreen or not, just that if you want to keep it truly passive it is best to pick something that is going to stay “in fashion” for quite a while.

Make sure you save your Word, jpg or Excel files as a pdf. Pdf’s are generally easier to print. They can also be secured so that no one can download and change your product. Most programs give you the ability to “save as” to a pdf. If you use an Adobe product like Illustrator, it’s part of the program. If you use other art/graphic sites like Canva, Picmonkey you can always convert or print the jpgs to a pdf.
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