Well it is also cost effective. A lot less expensive to purchase a download and then print it yourself on your home printer, at your local printshop, or online through a website. I don't know if it's more of an impulse purchase. I think it is attractive to people that like DIY projects. By using a downloadable file you have a lot of options for printing as opposed to only have it printed in one way.
3. Advanced – increasing what you offer. I have videos for each of my products, a pattern maker could include a video walkthrough too! A party supplies maker could include an “in the mail” copy so they can see what it is supposed to look like. Adding more to the digital download will increase the happiness of the person who buys your products which is super important.
If your customer would be benefitted by having the high-res or high color print professionally printed, suggest it. Even if it’s at your local Staples® make the suggestion to save them time and aggravation. If your products are business forms, to-do lists, etc., a home printer will do, so let them know. Have your cover sheet also include any specific instructions about your product, and a thank you.
You can use your regular weight printer paper! Really! The idea of a printable is that it’s artwork that might be temporary or easy to switch out for something new. However, if you’ve fallen in love with one of my printables (aw, shucks!) and would like a more permanent piece of art, I recommend photo paper (matte), cardstock, premium (heavyweight) paper or archival paper. Make sure to check your printer settings and adjust the paper accordingly so it will not get stuck inside your printer. This is especially true for thicker paper.