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Shortly after I added a printable set of vintage French documents to my Etsy shop last summer, I had a request for a printable set of vintage documents in the English language. It has taken me about six months to source and purchase just the right vintage documents to include (and a few extras) but I am pleased to now have this set available in my shop.
This is where Pinterest came in. I decided that I was going to use Pinterest as my marketing platform. I wasn't going to spread myself thin across multiple social media arenas. I was going to focus on one, and I knew that Pinterest was the right one for me because it was where I went when I was hungry for printables, so I was familiar with how I could leverage it for my own. Also, Pinterest has this magic fairy dust that is great for businesses - it puts its users in a take-action/shopping frame of mind. When people are on Pinterest, they are typically there because they want to improve some aspect of their life. They are looking for solutions, which often results in a purchase. 
You can use your regular weight printer paper! Really! The idea of a printable is that it’s artwork that might be temporary or easy to switch out for something new. However, if you’ve fallen in love with one of my printables (aw, shucks!) and would like a more permanent piece of art, I recommend photo paper (matte), cardstock, premium (heavyweight) paper or archival paper. Make sure to check your printer settings and adjust the paper accordingly so it will not get stuck inside your printer. This is especially true for thicker paper.
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