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First, you will need to do at least a Google search, words and/or image, to be sure you won’t run into any copyright or trademark issues. You can also search records at the U.S. Patent and Trademark Office online and the Copyright Office online. It may sound silly, but it could end up costing you a lot of time or money if your idea is infringing on someone else’s work.
If something is a HUGE seller for you and it is not evergreen, then for sure it is worth updating frequently yourself or by hiring a Virtual Assistant to help. I am not saying you should make everything evergreen or not, just that if you want to keep it truly passive it is best to pick something that is going to stay “in fashion” for quite a while.

Cover Verse: For a wonderful Sister Hope the sweetest moments of your birthday live on as memories that warm your tomorrows... Hope each happy wish being made for you finds its way to your doorstep... Hope the dreams of your heart big and small all come true... Inside Verse: ...and hope you always know what a wonderful sister you are. Happy Birthday
This is such a great idea! When I was little, my Grandad had map of the world on the wall in his office. He used to put drawing pins in to mark all the places he’d travelled to. He passed away 20 years ago and I don’t know what happened to the map but I’d love to look at it now because the world will undoubtedly look very different to when he first bought it in the 50s X #HomeEtc
Like we said, getting a greeting through the mail is becoming more and more of a special occurrence seeing as cell phones and e-mail make it faster than ever to reach loved ones. Just because it may take them a little while longer to receive your greeting doesn’t mean that you shouldn’t send one! We can even mail the cards for you! That’s right - signed, sealed and delivered! 
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