Well it is also cost effective. A lot less expensive to purchase a download and then print it yourself on your home printer, at your local printshop, or online through a website. I don't know if it's more of an impulse purchase. I think it is attractive to people that like DIY projects. By using a downloadable file you have a lot of options for printing as opposed to only have it printed in one way.
Note that not all of the images in their vast collection are public domain, but they have millions of images and thousands of those are now available in the public domain, in high-resolution! To filter for those that are public domain and free for unrestricted use, just click the “Show Only Public Domain” checkbox in the left sidebar (under the Filters tab) as you’re searching or browsing one of the many image collections, and/or look for “Free to use without restriction” below the image. Some images have multiple sizes to choose from, so click the drop-down menu to see all the available sizes and download the high-resolution TIF files that NYPL has generously provided.
Artist Notes: Send funny Happy 32nd Birthday greetings with this design that features an overall wood effect with a humorous sentiment based on trees and wood. Front sentiment is "You look so awesome! No one "Wood" believe you're 32" Inside sentiment is "Just don't let them count your rings. Have a tree-mendous birthday!" All wood effects are digitally created.
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